To celebrate the arrival of summer, the people of Alicante would traditionally flock to the countryside on 23 June for a festive dinner: they feasted on typical products, and at midnight they would light bonfires and dance around them, set off fireworks and go swimming in the sea. This custom endured over the years, and in 1928 the fiestas of the Bonfires of San Juan were formally constituted. For several days, Alicante celebrates this great homage to fire, where the stars of the show are genuine works of ephemeral art: the bonfires and the enormous cardboard and wooden figures which go up in flames on the night of San Juan.